Driving Qualified Leads with the JCB Spring Opt-In Program

Overview

To energize its nationwide dealer network and promote its Q2 financing offer, JCB launched a targeted Spring Opt-In Program. The initiative aimed to generate qualified leads through multi-tiered digital marketing packages.

Challenge

JCB faced several complexities, including offers changing due to an ever-changing market and a dual market to serve both construction and ag dealers.

Despite these hurdles, the campaign had to deliver fast, measurable impact across a broad dealer network.

Solution

Along with JCB, we structured the program with three flexible packages, enabling dealers to select the level of marketing investment that fit their goals and budgets.

Results

Outreach Strategy

Direct outreach by our dealer marketing managers to 100+ dealers across the U.S.
Result: 40 enrolled dealers spanning 73 locations

Performance & Results

The campaign yielded strong early traction:

Lead Generation

954 total leads in the first month
500+ leads in just the first 14 days
79% “send to dealer” rate, indicating strong lead quality

Key Takeaways

Tailored packages empowered dealers to participate at various levels while maintaining consistent campaign integrity.
Strong lead conversion rates reflect the precision of local targeting and messaging.
Strategic incentives drove rapid dealer adoption.