When most businesses think of “social media,” they think of platforms like Facebook, Instagram, LinkedIn and TikTok. But what if I told you that your Google Business Profile (GBP) – formerly Google My Business – can (and should) function as a kind of social channel in your marketing mix?  GBP isn’t just a place to store your business name, address, and hours. It’s a real-time interface with prospects. It’s a place where you can post updates, promotions and even link to your s

If you work in channel marketing, you already know this: What works at the brand level doesn’t always work at the local level.