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Driving Engagement with Fendt Tractor Campaign
Overview
Alliance sought to boost goal completions and CTR for a paid search campaign already outperforming the norm.
Challenge
Campaign had to show even stronger results on an already high-performing account while expanding conversions.
Solution
Introduced responsive search ads, added image extensions, and optimized sitelinks.
Results
✔ CTR rose 2.54% in Q1 2024 (from 6.84% to 9.38%)
✔ 502 goal completions
✔ 328 phone clicks—up from 4 the previous quarter
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