top of page

Driving Engagement with Fendt Tractor Campaign

Driving Engagement with Fendt Tractor Campaign

Overview

Alliance sought to boost goal completions and CTR for a paid search campaign already outperforming the norm.

Challenge

Campaign had to show even stronger results on an already high-performing account while expanding conversions.

Solution

Introduced responsive search ads, added image extensions, and optimized sitelinks.

Results

✔ CTR rose 2.54% in Q1 2024 (from 6.84% to 9.38%)

✔ 502 goal completions

✔ 328 phone clicks—up from 4 the previous quarter

bottom of page