First and foremost, the Flint Direct team acts as a communications arm of your own organization. We get to know your business and use the insight we gain to strengthen your brand, unify a fragmented stream of sales channel communications and improve your bottom line. We assist with everything from marketing strategy, communications planning, media placement, all the way down to actual production of materials.
The Online Resource Center
This easy-to-use website is your channel's marketing and communications hub. No matter what form your direct marketing programs take, this secure, online dealer portal allows you and your sales channel to access the Flint Direct team, start a project – even create materials on your own with helpful templates.
Programs that can be accessed through the Online Resource Center include:
| Direct Marketing | For decades, Flint Direct has targeted audiences, tailored messaging, nurtured leads and developed powerful direct-marketing creative. Here are just a few of our capabilities:
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| Regional Media Programs | Our unique regional media programs enable numerous dealers to combine available co-op funds and stretch their marketing budget. | ||
| Workbench self-directed materials production |
Workbench is a powerful, web-based creation tool that enables your sales channel to create customized marketing materials in minutes. Users select prepared, pre-approved design elements and messaging. Plus, they can add personalized messaging to designated areas. It’s fast, simple-to-use – and it ensures your brand is used effectively in channel-directed communications. | ||
| Marketing Materials Support | Extend the marketing capabilities of your sales channel by providing a wide variety of corporate-approved templates and materials. We can deliver prepared:
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| Dealer Websites | Flint Direct integrates your brand standards throughout the websites of your sales channel participants – often leveraging the look and feel of your own corporate website. This strengthens your brand while building a strong, professional presence for your dealer, franchisee, agent or retailer. | ||
| Online Universities | Most companies have proven sales programs and methodologies that can make the sales channel more successful. With Online Training, you can make those methodologies more pervasive, efficient and effective. Interactive sales training allows users to learn at their own pace, plus it saves time and travel expenses with information-packed quizzes, games, webinars and videos that you can access 24 hours-a-day. | ||
| Public Relations Templates | Flint Direct can build standardized Public Relations templates for your sales channel to use and send to local publications – anything from open house announcements, product launches and demonstrations, news releases and more. | ||
| Audit Services | Our comprehensive communications audits provide a detailed view of your sales channel communications. We’ll review an extensive sample of your existing materials, confirm what’s going well and propose ways to improve results while strengthening your brand. |